THE PERFECT KUROLABEL WAGON -LIVE DRAFT-
"THE PERFECT KURO LABEL WAGON" is a limited-time touring event visiting 13 locations across Japan, featuring a vehicle designed in the brand’s signature deep black.
This immersive experience invites guests inside the wagon to fully lose themselves in the world of Kuro Label. In a quiet, dimly lit space, you can witness up close the meticulous technique and artistry of the pourer—those dedicated to the pursuit of "perfect raw taste"—right up until the very moment your "THE PERFECT KURO LABEL" is served.
This immersive experience invites guests inside the wagon to fully lose themselves in the world of Kuro Label. In a quiet, dimly lit space, you can witness up close the meticulous technique and artistry of the pourer—those dedicated to the pursuit of "perfect raw taste"—right up until the very moment your "THE PERFECT KURO LABEL" is served.
- Period
- 2026
- Work for
- SAPPORO BREWERIES LTD.
- Location
- Japan
- Category
- Space design
- Team
- Agency｜Daiko Advertising Inc
- Creative Directon｜tokyoH
- Planning｜Pareto
- Design｜Pareto
- Production | DAIKO WEDO
- Production Partner | TSP TAIYO Inc.