About
Pareto is an art & design collective
exploring Sense of Wonder.
A sensitivity filled with astonishment and mystery—
that is the origin of our creation.
the diagram adapted in part from Krebs Cycle of Creativity created by Neri Oxman
Philosophy
In Leonardo da Vinci's era, there were no boundaries between disciplines and art. Inspired by that spirit, we aim to dissolve the barriers between fields and create an experimental space to confront the unknown with emotional honesty.
Why Pareto?
In any ant colony, roughly 20% work diligently, 60% perform adequately, and the remaining 20% appear idle. Yet this ratio naturally restores itself no matter how you restructure the group. The seemingly "wasteful" members prove essential during crises—there is evolutionary necessity in what appears unnecessary.
Rather than pursuing visible efficiency alone, we value things deemed wasteful, seemingly playful activities, and inexplicably attractive concepts. We are the "unconventional 20-percenters," delivering inspiration to society.
What We Do
Through two acts—imagining and creating—we work across concept development, branding, architecture, products, and artwork, partnering with companies and individuals for cross-disciplinary creation.
How We Think
Confronting the world with mind and body,
arriving at conviction through reason and texture.
Unraveling the world as we see it. Assembling structure from the essence we perceive. Materializing it into tangible reality.
Learning, dreaming, making, thinking. We define the entire circulation of this process as thinking itself.
People
Eiji Uozumi魚住 英司
Designer / Architect
Born in Kobe, 1988. After working at a major advertising agency and a design firm, he went independent. Founder of Pareto. Co-founder of TATERU.org. Engaged in strategic planning and concept development across business, branding, products, and spaces. He serves as a catalyst, structurally organizing phenomena to produce creative work that transcends boundaries. He also continues creating artwork to explore his understanding and perception of the world.
JPM Creative Award / Gold Prize
Tokyo Midtown DESIGN TOUCH / Exhibition
Milano Design Week Tokyo Award / Selected etc.
Bio
2011 B.Eng. Architecture, Kyushu University
2013 M.Eng. Architecture, Kyushu University Graduate School
2013 - 2020 Hakuhodo DY Group / Daiko, Communication Designer
2018 - Co-founder, TATERU.org
2019 First-class Architect License
2020 - 2023 AXIS Inc., Design Strategist
2023 - Founded Pareto
2023 - playknot Inc., Creative & Strategic Director
Saya Kubota久保田 沙耶
Artist
Born in Ibaraki, 1987. Based across Miyagi, Hyogo, Tokyo, and Tottori. Through everyday encounters with landscapes and people, she creates new images and forms from the memories and words that emerge—working across paintings, sculptures, and original installation devices, she continues to create using diverse media.
Solo exhibition "material witness" (Daiwa Anglo-Japanese Foundation)
Major project "Drifting Post Office" (Setouchi Triennale 2013 - ) etc.
Bio
2010 B.A. Art & Design, University of Tsukuba
2012 M.F.A. Fine Arts, Tokyo University of the Arts
2016 Ph.D. Fine Arts, Tokyo University of the Arts