Shirarika Ikura
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A comprehensive branding project for "Shiranuka Ikura" (salmon roe), a highly popular product from Shiranuka Town, Hokkaido, within Japan's "Furusato Nozei" (hometown tax donation) system. Provided end-to-end creative direction, spanning from brand strategy and Visual Identity (VI) to the execution of promotional events.
- Period
- 2023-
- Work for
- シラリカブランドプロジェクト
- Location
- Hokkaido, Japan
- Category
- Branding
- Team
- playknot
- Work as
- creative & strategic director
- Design
- Right Design Inc
- Event
- Kichide.
- web
- https://shirarikaikura.com